Chelsea Asermely
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Kat Von D Beauty X Formula X Nails Collaboration

KVD Beauty vs FX Nails Collaboration

BRAND
KVD Beauty X FXN Collaboration

ROLE
Creative development, package design

WEBSITE
KatVonDbeauty.com

 

Kat Von D Beauty and Formula X Nail collaborated to create matching lipstick and nail polish kits. 

The opposing aesthetics of Kat Von D’s dark, Gothic style and Formula X’s modern, bright palette needed to be balanced for this project. To achieve this, I created a double-front box—one side featured impactful product imagery with glossy nail polish drip details, while the other side leveraged beauty photography of Kat Von D’s edgy pointed nails and bold lips. This solution displayed both brand personalities equally in a visually engaging way that fit seamlessly with our merchandising plan.

 
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