Chelsea Asermely
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Kat Von D Beauty

Kat Von D Beauty

Kat Von D Beauty

Package design direction, brand development, artwork


Kat Von D Beauty is an edgy, high-performance makeup brand inspired by the founder’s expertise in artistry and tattooing. 

I digitally extracted and reimagined Kat Von D’s original drawings and hand-lettering to showcase product and create logos on packaging for new kits and palettes. By optimizing her artwork, I designed components that felt fresh and exciting, but still on-brand. I also generated tutorial inserts—structuring an assortment of unwieldy elements such as diagrams, logos and copy translations—within challenging space constraints, while staying true the brand’s dark, artistic personality.