Chelsea Asermely
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Formula X Nail

Formula X Nails

BRAND
Formula X Nail

ROLE
Package design, symbol library

WEBSITE
FormulaX.com

Formula X Nail is a vibrant, modern nail polish brand with a range of treatment and color products that deliver salon-quality manicures at home.

The brand redesign required a lighter, more streamlined look. I reconfigured a core box, pushing the window off-center to hero the product within and provide more space for copy. I also created a library of client-friendly icons that indicate product features and benefits. To accent the brand’s bold sans serifs, the Prescription Clix sets received a fun handwritten type treatment, appropriate for a mini manicure set.

 
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