Chelsea Asermely
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AES Beauty

Brand Development

AES Beauty

BRAND
AES Beauty

ROLE
Brand development, package design, creative direction

WEBSITE
AESBeauty.com

AES BEAUTY IS A NO-NONSENSE, ESTHETICIAN-FOUNDED SKINCARE COMPANY, WITH CLINICAL FORMULAS AND CUSTOMIZED REGIMENTS THAT CLEAR UP SKIN FOR GOOD.

I created a minimalist yet elevated branding scheme across a collection of over 10 products, featuring black, white and translucent elements that evoke purity, while engaging the target client in her 20’s and 30’s. The modern, sculptural logo features a custom “A,” which functions as an identifiable submark. I also curated an airy accent palette of blush, mint and lavender to differentiate new sets and products, and incorporate into the future office redesign.

 
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